M&C120

Digital Marketing Analytics

Part of the MS in Journalism at Columbia University.

Course code

M&C120

Credits

When

Semester 2

Part of

Master Media & Communications

About this course

Measuring and optimising campaigns.

What you will study

AttributionSEO/SEMdata

Skills you gain

Media theory, digital content production, communication strategy, analytics and storytelling.

Career pathway & market demand

Digital media, content strategy and communications roles are expanding as every organisation invests in audience, brand and social platforms. Digital marketer, content strategist, journalist, PR/communications manager, social-media lead, UX writer, media producer.

Interested in Digital Marketing Analytics?

This course is part of the MS in Journalism. Apply to the full degree and get matched to the United States student visa in one go.

Apply to the MS in Journalism →See all courses in this degree